Bloggle

The Bloggle team — the blog editor for Shopify — reached out to us to revamp their editorial and visual identities, giving them more character to leave a lasting impression.

Here’s how we approached it:
→ Bloggle’s core belief is that without a solid strategy behind a blog, its impact on business will remain limited. We refocused their messaging on the tangible benefits of a well-thought-out blog. This approach is reflected in taglines like: “Break free from blogging for the sake of blogging — turn your blog into a lead engine,” and “Blog with intention, not obligation.”
→ Loggle, the mascot, embodies Bloggle’s approachable nature. To reinforce visual consistency, the entire graphic vocabulary incorporates hand-drawn strokes, complemented by dynamic arrows to add movement and fluidity.
→ Along the same lines, the Faro Bold Lucky typography, with its letters that seem to smile, brings warmth and personality to the identity. As for the color palette, their iconic blue is energized with a bold yellow, creating a vibrant and expressive look.