Daumet

Aware of the environmental and societal challenges linked to gold extraction, Daumet develops resource-efficient materials and processes, enabling new applications of gold for luxury Houses and high-end fashion brands. Their teams reached out to us to redesign their visual identity to better reflect their B2B, technological, luxury, and high-fashion positioning.

We worked on several key aspects:
→ The logo, as if engraved in stone or metal, conveys the elegance and simplicity behind Daumet's mission. The letter D was redesigned as a stencil-like character, nodding to the technical stencil work carried out by the brand.
→ Textured backgrounds in warm, luminous tones highlight the plasma, the core of their technology. Paired with a palette inspired by the shades the brand works with, the design echoes their main focus: gold.
→ Close-up photography of client creations showcases Daumet's expertise, further strengthening their positioning.
→ The site’s UX/UI draws inspiration from tech aesthetics, featuring clean and structured compositions.