Graneet

Graneet is a business management solution designed for SMBs in the construction industry with revenues between €1M and €50M. It helps prevent margin leakage by ensuring control at every step: cost estimation, progress billing, expense tracking, labor monitoring, and real-time margin oversight for each project.

Graneet is the shield that protects profitability—from the office to the construction site. ‍

Their team reached out to us to revamp their visual identity and website with the goal of:

→ Adopting a more institutional visual approach that clearly reflects their new positioning, reliability, and brand credibility.

→ Bringing a fresh perspective to the industry by positioning Graneet as a strong alternative to legacy software.

→ Showcasing the real-world experiences of Graneet’s clients through photography and video.

The result? A visual identity inspired by the core elements of construction, conveying Graneet’s professionalism:

→ The Graneet logo takes inspiration from Jean Widmer’s work for the Pompidou Center, which was based on the building’s architecture. Here, the two outer lines symbolize protection—a shield for profitability—echoing Graneet’s role in safeguarding project margins at every stage.

→ Drawing from granite, a strong and durable mineral, we developed a color palette inspired by its natural variations. These shades, combined with an architectural graphic language of lines and cutouts, reinforce Graneet’s identity.