Kate

Kate specializes in the production of lightweight electric vehicles made in France that address today's sustainability and responsibility challenges. Their goal is to accelerate the transition to sustainable modes of transport that meet both user needs and environmental concerns, promoting the use of micro-cars. We partially redesigned Kate's identity to reflect the lifestyle aspect of the everyday mobility market. Our collaboration included enhancing their editorial identity with tone of voice definition and tagline creation in English; as well as UI design, structure, layout, and graphic adaptations for specific pages on their website. The objective was to create a compelling experience for eco-friendly car enthusiasts that also embodies Kate's vision for the future of daily mobility.