May

Whether it’s about tackling new market challenges, modernizing your image or supporting an internal transformation, the goal of a brand elevation remains the same: innovating without betraying your essence.

With this mindset, we renewed our collaboration with the May team—the #1 app for parents, from pregnancy to preschool— to enhance their visual identity and roll it out across their homepage and the application.

Our objectives were to:

- Refresh the identity and strengthen its position as the #1 app through a more refined and confident design.
- Expand the visual toolkit to better support communication efforts.

Here’s a closer look:

→ The logo has been redesigned with the addition of a second dot, symbolizing an evolution to a more mature and confident May. The second dot adds that “extra something” to the new identity— like welcoming a new member into the May family.
→ The color palette builds on the brand’s iconic tones, reimagined with brighter, more modern hues. Pink has been replaced by a bold orange, paired with lilac purple and turquoise to create a fresh and vibrant feel.
→ When it comes to the visual language, we infused it with fresh elements: sleek monochromatic illustrations and icons, hand-drawn accents layered over photos and playful paper collage effects— all designed to bring a dynamic, modern edge to the brand.