Phenix

A new UX/UI design to optimize activation and conversion rates for the anti-waste app.

Industry :

Food & Drink

Scope of work :

App UX & UI

Product strategy

Product discovery

UX Design

UI Design

For the last three years, Phenix has been the anti-waste app that finds a solution for every unsold product, in more than five countries around the world. The eco-friendly app allows you to fight against food waste, save money and treat yourself in your favorite local stores! But that’s not all: they also make donations to partner organizations so that no product ends up in the trash.

Fighting against waste isn’t a solo battle! The Phenix team came to us to optimize their app’s activation and conversion rates. So, we asked ourselves some key questions: how do we make sure all new users order their first basket? And once they have, how do we make sure they reorder regularly?

We knew that we had to redesign our app, but we didn't know where to start. Alasta accompanied us with very well-constructed workshops. During this period, the whole team was struck by their level of listening and understanding of our issues! Then we discovered the wireframes and we were quickly hooked, and I must say that with the UI on top, we were fans! We recommend them wholeheartedly.

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Jeanne Latil Flamme

Head of Product

Phenix

Let’s talk, we are nice.