Retreeb

We’re more mindful than ever—about our actions, our purchases, the clothes we wear, the products we consume, and beyond. Every small choice fuels a more ethical, responsible world. That’s why Retreeb was born.

Retreeb is an ethical payment solution that closes the loop on responsible consumption by redistributing one-third of merchant transaction fees to social and environmental causes. They came to us to craft a bold, distinctive brand with a visual identity that embodies their mission and makes them instantly recognizable: 100% transparent. 100% mobile. 100% secure. 100% Retreeb.

The new Retreeb logo features an “R” with a circular element—symbolizing both the coin (Retreeb’s currency) and the share Retreeb gives back to the causes it supports. The shadow of this circle forms a toggle, representing both the app’s interface and the switch to a new way of paying.

The identity is powered by two dominant colors: black and green. A broader palette adds depth and warmth to communication materials, while also allowing for differentiation between content types—business, Retreebers, ethical projects, and more.

Illustrations are also a key part of Retreeb’s brand world, enriching its communication tools. The goal was to create a flexible, easy-to-use visual system that not only strengthens Retreeb’s identity but also brings it to life.