Swan

The fintech Swan builds and provides white-labeled banking services that companies can easily embed into their product and distribute to their customers.

For the announcement of their fundraising, the Swan team felt the need to redefine its positioning to encompass its evolution with upcoming features. The challenge had multiple layers:

- Express Swan's uniqueness in a simple and clear sentence

- Define the overarching theme for all clients, wether they come to Swan for one or all features.

- Educate the market: be immediately understandable for clients who need their services but don’t have any expertise in fintech.

To tackle these challenges, we focused during our creative process on their 4 guiding principles: quality, simplicity, sophistication and long-term. As a result, we crafted their whole brand strategy: brand platform, positioning, narrative and messaging.