Julaya

Julaya is the first digital payment solution for businesses in West Africa, consolidating all necessary financial services into one platform. From logo design to colors palette, from graphic vocabulary to iconography, we've given their visual identity a complete makeover to meet the evolving needs of their brand. The design of the project resonates with Julaya's geographical origins, drawing inspiration from Bogolan motifs. Soft shades with gray tones symbolize calm and reliability, while bold clear fonts convey confidence and warmth.