Okeiro

A few months ago, the team at Okeiro (previously Predict4Health) — the AI-powered platform for transplant care and chronic disease management — came to us to give their brand a new direction.

Their positioning, focused on remote monitoring, didn’t do justice to everything they actually offered. And their visual identity felt too basic to match the maturity of their product.

Their recent fundraising gave them the momentum they needed to move forward on multiple fronts: new hires, new products… and a new brand.

Naming, brand platform, positioning, narrative, tone of voice, visual identity, homepage — a full brand makeover.

That’s how Predict4Health became Okeiro !

Here’s a closer look at a branding that strikes the right balance between scientific innovation, medical precision and human warmth :

→  Built around the concept of “préactive” health, the brand idea is based on three pillars: preventive for caregivers, active for patients and transformative for the future of medicine. This idea is the core of the value proposition and feeds both the visual and verbal identity.

→ The logo symbol is inspired by living organisms, echoing cellular forms. It also embodies the brand’s promise: putting scientific innovation at the service of medical practice to support caregivers and improve patient outcomes.

→ Coral and blue tones create a calming atmosphere while yellow adds a bit of energy. A grid system runs through the brand’s visual language, evoking both precision and technology.

→ On the homepage, product interface views are paired with illustrations to bring warmth and a human touch.