Blue Morpho

Blue Morpho is building the necessary intermediate layer between large language models (LLMs) and organization’s data by developing an enterprise knowledge graph, helping applications be more accurate, easier to govern, and interoperable.

We partnered with their team to design the visual identity and the homepage for the project launch. Drawing inspiration from the Blue Morpho, the iconic blue butterfly, our challenge was to subtly reference this inspiration while delivering a sophisticated, tech-forward design.

Let’s dive into the brand:

→The brand’s distinctiveness is grounded in its warm gradient halos—an unconventional choice in the tech space that creates a striking and memorable effect. Transitioning from pink to yellow with hints of purple, the gradients convey an organic, shifting essence, symbolizing flowing data. We also created textures to add richness and depth to the color palette.
→The design combines two typefaces in the titles to highlight key ideas and create an engaging rhythm. FH Oscar brings structure and modernity to Blue Morpho, while PP Fragment in its Glare Italic version adds a refined, delicate contrast.
→ Building on the balance of structure and refinement, a grid system paired with glassmorphism bring clarity and sophistication to the brand’s visuals.