Tennaxia

By combining software and consulting, Tennaxia helps companies manage their sustainability efforts (ESG, carbon, and HSE), measure their impact and make real progress — day by day.

When they merged with Trace, a key question quickly came up: how do you bring together two identities, two offerings and two teams under one brand, without losing what made each strong?

The goal was to create a cohesive brand — one that helps everyone pull in the same direction and supports their next stage of growth.

Our role? To turn their new brand strategy into a strong visual identity and a  website that could help them stand out in a competitive international market:

→ The logo reflects progressive transformation by combining Tennaxia’s “T” with an arrow pointing toward a more sustainable future. The lines within the symbol represent the different steps along the way.

→ The color palette is built around two moods: blues that nod to tech and ochres that reference nature. The visual system comes to life through a mosaic of squares.

→ To highlight the SaaS dimension, interface views and simplified product diagrams are featured throughout the site.