Algar

A new identity for Algar, the go-to solution for building permits
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Industry :
Real Estate
Scope of work :
Brand platform
Visual identity
Motion design

Aurélien and Maxime, the founders of Algar, always knew that home renovation is more than just construction; each project carries a dream, renewed joy, and a transformed home. Algar simplifies this journey by removing administrative barriers, providing easy access to building permits without paperwork, all at a fixed, transparent price.

With its dreamlike, adventurous universe and ambitious, ingenious personality, Algar’s new identity highlights its role as an enabler of dreams. Inspired by the fantasy of adventure and genies, the brand’s visual identity features a benevolent eye, symbolizing the magic of wish fulfillment. Just as genies grant wishes, Algar helps clients bring their dreams to life.

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Working with Alasta was a pleasure from start to finish. The creative team was able to guide us step by step through the process leading to our rebranding. First we wanted to redesign our logo, then our editorial identity and finally we totally re-created a new brand, more inspirational, that looks more like us and our ambitions. Alasta knew how to go deep inside us to build this brand and bring us their sharp expertise.
Aurélien De Nunzio
Founder & CEO @Algar
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