Arondite
Driven by the conviction that democratic values must be defended, Arondite wants to build a new generation of AI-enabled, software-driven products to protect our ways of life. Instead of relying on others, the Arondite team is stepping up with optimism, gathering top talent to find solutions for defense, critical industries, and the humanitarian sector.
After getting a sense of their mindset, we knew this project called for a brand that blazes—and we were spot on! The team wanted a visual identity that is professional yet pulsing with life.
For a closer look at what we built:
→ In tribute to the brand's beliefs and mission, the visual identity merges darkness, urgency, and light. The color palette is rooted by deep black and energized with vibrant red accents, while two shades of white add balance and contrast.
→ Central to the brand’s identity, the Arondite visual emerges from the shadows to bring light, connection and suggests multiple sources. Once animated, it transforms into a subtle sunset effect that gradually unfolds across the brand’s visuals.
→ The primary font, UCity Pro by Anton Koovit, is inspired by the signage of Berlin’s first subway lines. It is rooted in Bauhaus and Modernism, evoking engineering, European cities and experimentation.
→ The “Terminal Animation” effect on interactive elements evokes early computers and terminals, connecting to a tech tradition and paying tribute to the connective fabric of all major technological advancements.
The Alasta team is exceptional. It is a big moment for any company to bring a new brand to life; for a defence technology company there is an added pressure to ensure the message and tone conveys both the deep responsibility that comes with this work, whilst communicating the exciting invention we’re driving. Alasta perfectly understood this dynamic. They seem psychically able to understand what you want to achieve, they’re easy to work with and a pleasure to have on your team. We’re delighted with their work.
