Cohort

The Cohort team approached us to create a new visual identity aligned with their strategic repositioning. The objective was clear – to make their target audience excited about customer accounts and aware that they can be used to create a strong bond with their clients. We created a visual identity that transitioned customer accounts from flat and dull to “supercharged” and exciting, bursting with emotions and experiences that make clients eager to return and invest in their relationship with the brand.