Reelevant

A branding designed to break conventions and create urgency

Among our latest 2024 projects, we teamed up with the Reelevant team—the hyper-personalization solution reconnecting brands with their customers.

Our mission? To craft a bold, punchy new brand identity aligned with their evolution while staying premium.

To give this ambition its edge, we went for neon yellow!

This vibrant shade perfectly embodies Reelevant's innovative and cutting-edge spirit. It establishes a strong visual anchor, making the brand identity truly distinctive.

This drive to leave a lasting impression is also reflected in the brand strategy, the visual identity, and the revamped website we created together:

→ The brand hook "Legend your brand" is built around performance and comes to life through taglines like "Make it personal. Make it last. Make it legendary." and "Before Reelevant, it was ordinary. Now, it’s legendary."

→ The overall identity pulses with the same bold vibrancy as neon yellow. The condensed Thunder typeface for titles, paired with the refined PP Editorial New for subtitles, creates a look that’s both powerful and premium.

→ The website is designed to deliver a "wow" effect—especially with the 3D animation of the logo’s arrow. It also highlights real-world use cases and key metrics to showcase the platform’s measurable impact.